“How do you migrate a startup from a hosted platform to a professional AWS architecture?”
The transition from a managed hosting platform to a custom cloud environment required a structured, multi-stage process. For Thread, our approach was designed to build a professional, scalable, and fully observable infrastructure from scratch, covering the entire lifecycle from initial architectural design and automation to implementing the CI/CD workflows and monitoring stacks needed to operate effectively.
- Designing a Container-Based Architecture. The first step was architecting the landing zone on AWS. We designed a scalable environment using Amazon EKS to orchestrate their Docker containers, connected to Aurora DB for databases and S3 for asset storage, creating a robust foundation for their PHP and Node.js applications.
- Automating Infrastructure with Terraform (IaC). To ensure a consistent and repeatable setup, we implemented Infrastructure as Code from day one. The entire AWS environment was provisioned using Terraform, eliminating the risk of manual configuration errors and creating a documented, version-controlled infrastructure.
- Implementing a CI/CD Workflow. A key deliverable was enabling the client's development team. We configured a full CI/CD pipeline using Bitbucket, which allowed their engineers to automate code integration, testing, and deployment, moving them away from manual processes and accelerating their feature delivery cycle.
- Establishing Advanced Observability. To provide visibility into the new system, we integrated a comprehensive monitoring solution. NewRelic was set up for real-time system health metrics and provides detailed application performance monitoring (APM), and helps troubleshoot code-level bottlenecks.

