B2B Merchandise Platform

From legacy to scale

Upgrading your live platform on a legacy monolithic architecture is too risky without causing a major outage. While your deployments are slow, and scaling for peak traffic is a constant challenge. How do you migrate to a new infrastructure while maintaining 100% uptime?

Man With Laptop

When your growth dictates changes...

As a B2B platform specializing in custom-branded merchandise, the client required an infrastructure capable of scaling with their expanding customer base and supporting rapid development. Their legacy monolithic setup, which relied on standalone EC2 instances, became a bottleneck. This limitation hindered scalability, slowed down work, and exposed security gaps.

Quick facts

B2B Retail platform

Amongst the fastest-growing US firms

An online B2B platform offers custom-branded merchandise, serving companies of all sizes with seamless ordering, management, and distribution of their mass and retail orders.

See their feedback

0

Downtime deployments achieved

Implementing CI/CD pipelines with automated testing and Kubernetes infrastructure enabled the development team to deploy features, ensuring uninterrupted service even during peak usage periods.

The best couple
AWS + k8s

By migrating from a monolithic to a microservices architecture and implementing self-hosted CI runners, we accelerated our release schedule and increased our uptime to 99.9%.

“Their expertise in Kubernetes, CI/CD automation, and security solutions, combined with their excellent track record, made them the ideal choice for our project.”

Executive

Custom Ink

What we did for Custom Ink

Effort Distribution

“How can you modernize a live retail platform without causing downtime and interrupting sales?”

For our client, this was a complete infrastructure transformation executed on a live, revenue-generating platform. Our approach was designed to systematically modernize every layer of their technology stack from containerization and CI/CD automation to security hardening and real-time observability.

  1. Migrating to a Kubernetes-Based Architecture. The foundation of the modernization was the migration from standalone EC2 instances to a fully containerized environment orchestrated by Kubernetes. We implemented dynamic development environments, allowing developers to spin up isolated testing spaces on demand, dramatically accelerating their development cycles and reducing conflicts between teams.
  2. Optimizing CI/CD for Zero-Downtime Deployments. We rebuilt the entire deployment pipeline, migrating to self-hosted CircleCI runners to reduce costs and implementing the Gitflow methodology for structured code management. The new pipeline included automated testing, zero-downtime deployment strategies, and real-time Slack notifications, enabling the team to ship features faster and with complete confidence.
  3. Implementing Enterprise-Grade Security & Compliance. Security was hardened across the entire stack. We deployed a WAF to protect against external threats, implemented end-to-end encryption for all data, migrated databases to managed services for high availability, and restricted access to staging environments via VPN, ensuring that only authorized personnel could reach sensitive infrastructure.
  4. Establishing 24/7 Observability & Support. To ensure operational excellence, we deployed a comprehensive monitoring stack using Grafana and Prometheus for real-time infrastructure and application health metrics, and the ELK stack for centralized logging. Our 24/7 on-call support team ensures that any critical issues are detected and resolved proactively, maintaining the high availability that their customers depend on.

Innovation keeping your operations stable

By eliminating them.

We implement ephemeral environments for each feature branch, allowing teams to test modifications in complete isolation with production-like configurations.

This ends resource competition, makes QA more efficient, and dramatically reduces integration issues.

By turning the paper plan into a practiced capability.

We define clear RPO/RTO targets, implement automated backups, and conduct regular, hands-on restoration drills.

These rehearsals validate the entire recovery path, ensuring the process is effective and familiar in a real emergency.

By stress-testing critical paths before they become a problem.

We proactively analyze workloads, optimize services like Nginx, and fine-tune autoscaling policies (HPA/VPA).

This creates predictable performance and sufficient headroom to handle seasonal traffic without degrading the user experience.

By focusing on actionable alerts tied to business impact, not just system noise.

We track "golden signals" (latency, traffic, errors, saturation) against Service Level Objectives (SLOs).

When an alert fires, it includes a detailed runbook, enabling quick root cause analysis and reducing Mean Time to Resolution (MTTR).

By creating an automatic, auditable trail from your existing workflow.

Version-controlled infrastructure plans from Terraform, CI/CD pipeline logs, and system access histories provide a complete and immutable record of every action, streamlining both internal reviews and external assessments.

Background Image

We’d love to hear from you

Ready to upgrade your infrastructure without losing revenue?

Talk to our team about your needs.

Contact us